Marketing consulting
Positioning, brand and strategy: we figure out who you want to host and build the path that makes them choose you, every time.
Marketing & revenue studio — hospitality
We put guests in your rooms.
Made by West combines marketing, advertising and revenue management for hotels, B&Bs and resorts: strategy, execution and numbers that add up. No fluff.
Free introductory call Reply within 48 hours No commitment
3
proprietary digital ecosystems
360°
from marketing to revenue
100%
tailored strategies
1
point of contact, zero runaround
Services
Four ways to grow your property.
Each line is a craft: together they cover the whole journey, from a guest's first glance to the bill that comes back.
Advertising campaigns
Meta, Google and travel channels: campaigns built, managed and optimized on numbers — never on gut feelings.
Revenue management
Rates, parity and distribution: the right price for the right room at the right time. Always.
Organization & business
Processes, structure and growth plans: the machine that keeps up with marketing that works.
Projects
Not just consulting: we build products.
Made by West develops its own digital ecosystems for tourism. Working with us means having tools others don't.
Tourismee
The platform turning hotels, tour operators and destinations into tourism brand apps: web app and mini-site for guests, bookings and upselling.
Travelinfluencer
The platform for travel creators: content and collaborations that bring real guests into hospitality businesses.
Local tourism portals Growing
A network of portals dedicated to territories: places, experiences and properties where the big platforms don't reach.
Method
We start from numbers. We come back with better ones.
Analysis
Full audit: marketing, distribution, revenue and competition. The starting picture.
Strategy
Clear goals and a tailored action plan: what to do, when and with which priorities.
Execution
Campaigns, content, rates and processes: build, test and adjust on the fly.
Growth
Continuous monitoring and optimization: results that show up in bookings and in the bottom line.
Why Made by West
A partner, not a vendor.
Hotels & resorts B&Bs and vacation rentals Farm stays Hospitality businesses
Hospitality from the inside
Direct experience in tourism and luxury marketing: we speak the language of rooms, rates and seasonality.
Decisions on data
Every choice is measured: start from numbers, come back to numbers.
One point of contact
Marketing, ads, revenue and organization: no vendor runaround, one person accountable.
Projects that speak for us
Tourismee, Travelinfluencer and the local portals: we build the tools we then use to grow you.
FAQ
Frequently asked questions.
What kind of properties do you work with?
Hotels, resorts, B&Bs, vacation rentals, farm stays and hospitality in general: from small family-run properties to more organized operations.
How does a project with Made by West work?
It starts with a free introductory call and an analysis of the property. Then we define goals and an action plan, and move to execution: campaigns, content, rates and continuous optimization.
Do you manage campaigns or just strategy?
Both: I build the strategy and execute it — creation and management of Meta and Google campaigns, budgets, targeting and periodic reporting.
Do you also handle revenue management?
Yes: demand analysis, dynamic pricing, OTA management and rate parity, with the goal of growing occupancy and RevPAR together with marketing.
How long does a project last?
It depends on the goals: short projects for seasonal campaigns or launches, ongoing monthly or yearly paths for continuous growth. We decide together after the analysis.
How much does it cost?
Every quote is tailored, because every property is different. Write to me about yours: you'll get a clear proposal, no commitment.
Contact
Let's talk.
Tell me about your property and your goals: I'll tell you honestly where I can make a difference.
info@madebywest.com