Made by West combines property management, marketing and advertising with artificial intelligence — RAG, local AI and automation — for hotels, B&Bs and destinations. Strategy, execution and tailored solutions, local and offline too. No fluff.
Free introductory call Reply within 48 hours No commitment
3
proprietary digital ecosystems
360°
from tourism to AI
100%
tailored strategies
1
point of contact, zero runaround
Services
Tourism specialists. Ready for everything else.
Two areas, one method: tourism is our home turf, marketing and AI are the craft we bring to every project.
Specialization Tourism & Hospitality
Management & direction consulting
I work side by side with hotels and hospitality businesses on management and direction: reorganization, operations, staff and cost control. Marketing seen from the inside — because I've done it myself.
DirectionOperationsStaffReporting
Marketing consulting
Positioning, brand and strategy: we figure out who you want to host and build the path that makes them choose you, every time.
StrategyBrandChannelsContent
Advertising campaigns
Meta, Google and travel channels: campaigns built, managed and optimized on numbers — never on gut feelings.
Meta AdsGoogle AdsRetargetingReporting
Revenue management
Rates, parity and distribution: the right price for the right room at the right time. Always.
PricingOTAOccupancyRevPAR
Organization & business
Processes, structure and growth plans: the machine that keeps up with marketing that works.
ProcessesPricingGrowthOperations
Marketing & AI
Marketing for businesses
Strategy, content and campaigns beyond tourism: the same method proven in hospitality, applied to your company.
StrategyContentCampaignsSMEs
Artificial intelligence
AI configured for you: post-training on your data, RAG and automations that also run locally, offline, with no cloud when you don't need it.
Local AIPost-trainingRAGAutomation
Projects
Not just consulting: we build products.
Made by West builds its own products, from tourism to applied AI. Working with us means having tools others don't.
A network of portals dedicated to territories: places, experiences and properties where the big platforms don't reach.
Method
We start from numbers. We come back with better ones.
01
Analysis
Full audit: marketing, distribution, revenue and competition. The starting picture.
02
Strategy
Clear goals and a tailored action plan: what to do, when and with which priorities.
03
Execution
Campaigns, content, rates and processes: build, test and adjust on the fly.
04
Growth
Continuous monitoring and optimization: results that show up in bookings and in the bottom line.
About me
One person. One point of contact.
I'm Dylan Succi. I come from hands-on tourism: from resorts in Greece and Mallorca to directing Sangemini Palace, a luxury 5-star hotel in Umbria, as Chief Marketing Officer & General Manager. Today that experience is Made by West: management, marketing and AI for hospitality businesses. No runaround: you always talk to me.
Hotels & resorts B&Bs and vacation rentals Tourism and destinations Businesses and SMEs
Experience
2025 — today
Founder
Tourismee.com & Travelinfluencer.co
2023 — 2025
Chief Marketing Officer & General Manager
Sangemini Palace — Luxury 5 Stars, San Gemini (Umbria)
Hotels, resorts, B&Bs and hospitality businesses, but also companies and professionals who want to bring AI into their work: from small family-run realities to more structured organizations.
What kind of AI projects do you build?
Local and offline setups, post-training on company data, RAG systems to search internal knowledge and tailored automations. All designed to run without depending on external services.
How does a project with Made by West work?
It starts with a free introductory call and an analysis of the property. Then we define goals and an action plan, and move to execution: campaigns, content, rates and continuous optimization.
Do you manage campaigns or just strategy?
Both: I build the strategy and execute it — creation and management of Meta and Google campaigns, budgets, targeting and periodic reporting.
Do you also handle revenue management?
Yes: demand analysis, dynamic pricing, OTA management and rate parity, with the goal of growing occupancy and RevPAR together with marketing.
Can you run my property directly?
Yes: I ran a luxury 5-star hotel as Chief Marketing Officer & General Manager. Beyond consulting and marketing I can take care of actual management — direction, operations, staff and cost control — inside and outside the property.
How long does a project last?
It depends on the goals: short projects for seasonal campaigns or launches, ongoing monthly or yearly paths for continuous growth. We decide together after the analysis.
How much does it cost?
Every quote is tailored, because every property is different. Write to me about yours: you'll get a clear proposal, no commitment.
Contact
Let's talk.
Tell me about your project and your goals: I'll tell you honestly where I can make a difference.
