Fixed Prices All Year Round? You’re Giving Money Away

Same room, same weekend: the hotel next door sells it at €180, you at €120. Or worse, the other way around — you at €180 while the whole market sits at €110, and you stay empty. Both mistakes come from the same cause: a price decided once and then left there.

Price is not a number. It’s a decision you make every day.

Revenue management isn’t just for big chains with expensive software. It’s a simple method: the right price, for the right room, at the right time. Holiday weekends, local events, high season, days when the area is packed and days when it’s empty: each situation has a price that maximizes revenue, and keeping yours fixed means leaving money on the table in both directions.

The three costs of a fixed price

• You undersell on high-demand days. If every hotel in town is full for the festival weekend, your €110 is a gift.
• You stay empty on low-demand days. A high price in a dead midweek doesn’t protect value — it protects emptiness.
• OTAs end up running you. Whoever doesn’t manage prices gets bookings only where the commission is 15-20%, and the direct channel dies.

What I actually do

I start from your real numbers: occupancy, rates, RevPAR, how the surrounding market moves. From there I build a simple rate table: season bands, rules for events and holiday weekends, minimum thresholds you never go below. No magic formulas: clear rules that you or your front desk can apply in a few minutes a day.

The goal isn’t “more bookings” in general: it’s more revenue from the bookings you already have, and a growing share of direct bookings with zero commission.

If you want an idea of how much money your current rate list is leaving behind, tell me: I’ll run a free check and give you the numbers, no strings attached.