The Website That Doesn’t Sell (and How to Tell If It’s Yours)

A website can be beautiful and sell nothing. It happens all the time in tourism: elegant pages, polished photos — and then the guest opens it, looks for thirty seconds and leaves without asking anything. It’s almost never the property’s fault: it’s the path the website makes visitors walk.

Your website isn’t a brochure. It’s a salesperson.

When someone lands on a hotel or restaurant website, they’re already half convinced. The website’s job is to walk them to the question: the room, the table, the quote. Every bit of friction — slow photos, hidden prices, an invisible book button, clumsy English — is a guest going back to Booking or to another restaurant.

The questions I always ask

• How many people open the site, and how many make it to the contact or booking step?
• How does it work on a phone? (Spoiler: more than half of visits come from there)
• Does the site answer the 5-6 questions guests actually have before booking?
• Do you show up when someone asks ChatGPT or Google where to sleep or eat in your area?

How the free check works

I take your business name and do what a real guest would do: I search for you the way others do, open the site on desktop and mobile, try the booking path, look at scores and reviews, and compare with two or three competitors in your area. Out comes a short, honest report: what works, what’s costing you guests, and what’s worth fixing first.

No surprises: if everything’s fine, I’ll say so. And if there’s room to improve, I’ll say it with facts, point by point — no fluff, no obligation on your side.

Curious? Just give me your business name: I’ll take care of the rest.